1.4 Big Data – Big Insights
Ice Breakers
A) Give business suggestions to the respective industry / company for the following situation.
You have received data that -
a) Many Passengers prefer fights between 7 am and 9 am from Mumbai to Delhi.
Suggestion:
Increase the number of flights between 7 am and 9 am.
b) Many students are opting for UPSC/MC Exams.
Suggestion:
Increase the number of examination centres and add more jobs in it.
c) Many people go for morning walk to Kamla Nehru Park.
Suggestion:
Increase the facilities in the park. Start more such parks in the city in different areas. Charge meagre facility charges to maintain the quality of the garden.
d) Many people buy clothes from miracle.com an online shopping site.
Suggestion:
Increase new brands and give discounts to attract more persons. Keep good quality products and give good customer care service.
e) The viewership on television is more between 8 pm and 10 pm.
Suggestion:
Increase social awareness and scientific consciousness programmes during this period. Increase the rate of advertising during this period.
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